We help active people in the Atlanta area take control of their health and wellness today so they may thrive and enjoy the best years ahead.

CATHY MCGOVERN
DIRECTOR OF PRACTICE & COMMUNITY DEVELOPMENT
Cathy McGovern is a marketing strategist who brings stories to life, helping brands grow and communities connect around what matters most. Her career spans leading multi-channel marketing at AT&T and building community-focused storytelling and fundraising initiatives for the DeKalb Library Foundation. She believes the most effective marketing creates not just awareness, but genuine connection and motivation to act.
Cathy loves meeting new people and hearing their stories, a curiosity that shapes both her work and her life. Outside of work, she enjoys spending time with her family, practicing yoga, exploring Atlanta’s hiking trails, and discovering local festivals and events. She’s often out for a long walk, recharging in the outdoors and finding inspiration in everyday moments.
EDUCATION & CERTIFICATIONS
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BBA in Marketing - Goizueta Business School, Emory University
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MBA in Marketing - Terry College of Business, University of Georgia
